Hi, I’m Lev. Zoomed out a little.

I’m a senior product designer in Israel. I take B2B, B2C and AI products from user research to production code, and AI is part of my toolkit every day. I spent three and a half years at EasyCoach designing for football clubs, and in 2025 I co‑founded 22STUDIO, a design and development studio.

Outside work I travel, do sport and spend time with Belle, my three-year-old chihuahua. She skips the first two and goes straight for naps and dinner.